What is it about realtors feeling like everybody needs to know what they look like? I collect business cards, and I’ll be darned if I don’t have a single card from a realtor that doesn’t have a photo of them on it. At the same time, I don’t think a single one of the other 1,200 cards I have has the person’s photo on it. Apparently that rule extends to billboards as well.

This billboard actually does a few things right. The type is large and easy to read. There’s not too much of it. The problem is that the billboard doesn’t make sense in the first place. What is it’s purpose? What is it supposed to accomplish? Does this guy really believe people are going to drive by and say “Hey, I need a realtor, and this guy is a realtor, I’ll give him a call!” I would guess that something like 90% of realtors are hired through word of mouth and the rest are hired through means other than billboards. Then again, maybe I’m wrong, maybe the billboard does work. All I know is I sure wouldn’t hire this guy. Mostly because I wouldn’t hire a realtor because of a billboard, and secondly because the photo on it reminds me too much of a mug shot.