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This website is a collection of bad billboards--bad design, bad ideas, bad implementation, bad strategy, bad placements, and worse. If you’ve seen a bad billboard, send us a photo and some information and we’ll post it. If you find your own billboard on here we give you our condolences, and we recommend you get a better billboard. And if you’re a designer looking for some diversion, feel free to redesign the bad billboards and post the new image with your comments. Who knows, maybe you’ll get hired by some company that prefers not to have their outdoor advertising show up here again.

Missionary Mall / Brent Brown Automotive Group - Provo, Utah

March 6th, 2007

missionarymall_brentbrown.jpg

So I’m driving south on I-15 in Provo, Utah when suddenly I look up and see the image on the right. “What the…?!” I think. As you know, when you’re driving you only have a second to process images and since you’re moving those images are often blurred. Imprinted on my mind was the image of…well, pretty much what you see, only it didn’t make sense. As I stared, I realized the offending portion of the billboard was due to something from the billboard on the opposite side, which is shown on the left.

Yes, sometimes it pays to know what’s going to be on the other side of the billboard you’re buying. Thanks to Cameron Moll who got the photos.

Note: Within a few days they switched the Brent Brown sign so that the guy was “bending” to the other side of the sign.

Posted in Mistakes, Random Strangeness | 2 Comments »

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