So I’m driving south on I-15 in Provo, Utah when suddenly I look up and see the image on the right. “What the…?!” I think. As you know, when you’re driving you only have a second to process images and since you’re moving those images are often blurred. Imprinted on my mind was the image of…well, pretty much what you see, only it didn’t make sense. As I stared, I realized the offending portion of the billboard was due to something from the billboard on the opposite side, which is shown on the left.

Yes, sometimes it pays to know what’s going to be on the other side of the billboard you’re buying. Thanks to Cameron Moll who got the photos.

Note: Within a few days they switched the Brent Brown sign so that the guy was “bending” to the other side of the sign.