Comments on: 4 R Kids Sake, San Diego

By: Ellisp

Ellisp — Fri, 02 Jul 2010 04:22:02 +0000

I worked as a graphic designer for Lamar Outdoor advertising, and BELIEVE ME, we are just as disgusted as you are. Unfortunately, most of the vomit-worthy billboards we created were “Per Client Instructions,” or “Per AE’s [account executive or salesperson] instructions. It doesn’t matter how you phrase it to a stubborn client [or AE for that matter]: “the logo is too big”, “you’ve got too many words”, “the colors are hideous”, “take some shit off your board”, “the layout you want isn’t possible”, “you don’t need a puppy on your board”, “no one is going to read this,” “stop revising it, you’re not improving it”; they think in terms of dollars: “I am spending $10,000 on this 14′ x 48′ ad space and I’m gonna fill/color/ booger up EVERY DAMN SQUARE INCH.”

You are absolutely, 100% right in that these boards are bad, but it ain’t always the designer’s call.

By: Amy

Amy — Tue, 22 Dec 2009 08:52:38 +0000

I agree with Diana about the fonts and the color but it definitely threw me off. I imagine someone would spend only a few seconds looking at it so the less time required receive the message the better.

By: diana g

diana g — Fri, 21 Mar 2008 21:03:28 +0000

These points were very well said, however, I believe they chose the color (however, still agree with the whitel lettering of the Leave your child in the car wrong to emphasize alone) is because it makes ya think of the children a little sympathetic, reminiscent of a child, a vulnerable child especially with the lettering in a child’s writing.

However, what through me off the most was the little girl seeming to happily flash her diaper by lifting her dress.