About the Bad Billboard Project

Call it linkbait, grandstanding, humor, an outlet for bitter graphic designers, or meaningless, it all came about because I, Don Loper, was frustrated by all the ugly, poorly designed, poorly thought out, and hopelessly ineffective billboards I saw during my daily commute or other travels. After all, if a company is going to pay out between $1,000 and $10,000 per month for a billboard, shouldn’t they shell out a grand or two or more to get a professional designer or ad agency to design a billboard that will get results? Instead, I see billboards that are unreadable, outdoor advertising that makes me less likely to buy something from the advertiser, and only once in a while a billboard that works.

But rather than going on a rampage and burning down the offensive tripe, I can now just blog about it and work out my frustrations with no harm being done other than the potential embarrassment to the advertisers. And if they are embarrassed, chagrined, angry, or offended, let me give them some advice–get a better billboard.

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